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About me

Independent Multi-Disciplinary Designer   |   Contractor   |   Automotive HMI, UX, Product Design

14+ Years Design Experience in the Automotive Industry

Collaborated with renowned brands including BMW Group (BMW, MINI, Rolls-Royce),
NIO, Lotus, Scania, and Forseven

Nice to have you here.

I am an independent multi-disciplinary Designer specialising in Automotive HMI, future mobility and research-driven innovation.

I work on a freelance / contract basis, collaborating with global design teams and OEMs to deliver thoughtful, user-centered experiences across digital and physical touchpoints.

 
With over 14 years of experience in the automotive industry, I’ve contributed to high-end HMI, UX and Advanced Design for premium and luxury brands including BMW Group (BMW, BMWi, MINI, Rolls-Royce), NIO, Geely (Lotus), Scania, and Forseven.

Throughout my career, I’ve worked closely with cross-functional, cross-cultural teams across Europe, the UK, China, and the U.S., delivering multi-screen HMI strategies, multi-modal interactions, and production-ready UX systems— always balancing user needs, regulatory requirements, and technological innovation.

I’ve successfully led and delivered complex HMI and UX projects in the areas of
Automotive HMI & UX Design | Future Vision | Research & Inspiration
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First test drive with NIO ES8
in Munich, Germany

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Nio In-house presentation with former German President Christian Wulff

BRANDS.design

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